Brand Strategist

Business overview

Luxar is a company that is launching multiple businesses centered on AI. The same team works to support client companies' AI utilization and product development, as well as to create and grow our own products.

Even in the management of the company itself, we share the work with AI agents. We try out everything from research, requirements definition, design, implementation, and document creation in our daily work, and pass on the methods we found useful to the next job. People are responsible for deciding what to make and what not to make, forming relationships with others, reading the constraints of the site, and having ultimate responsibility for the quality of the experience.

What this business does

Brand support is a business that rebuilds brands on the eve of growth into a foundation that can withstand GTM and adoption. We don't just end with verbalization, we also take on the form that is actually used.

We progress from brand core/verbalization to VI/communication design, and bring it down to the state where it is used in sales materials and job postings.

The words and visuals we created here will lead to GTM and recruitment for our clients, and we are also returning to support the work methods we have confirmed through internal product creation and communication.

What you will do

The scope of your initial assignment will be determined through an interview based on your experience and desired involvement from the job descriptions below.

1. First, formulate a brand hypothesis based on received materials and public information. Verify through hearing and update.
2. Organize your business structure, issues, and current messages, and verbalize the core ideas of your brand.
3. Connect your brand to the criteria referenced in GTM, recruitment, and PR decisions.
4. The investigation and organization will be handed over to the agent, and the person will concentrate on making sense.

What success looks like

• The verbalized brand is actually referenced in client decision-making.
• The management team has the same words to describe their company.
• The criteria for judgment are in a form that can be passed directly to the design side.

Experience

Who we are looking for

• Someone who can dig deep into the criteria for business judgment without embellishing the words of business owners.
• Someone who can separate research results from their own interpretations, provide evidence, and make proposals.
• People who can translate abstract ideas into words that can be used in sales, recruitment, and production.
• Someone who can give designers a foundation on which to make decisions, rather than giving them answers.
• People who choose words that are actually used in the field rather than pretty words.

Experience and career path

This will give you experience in everything from conducting surveys of managers to brand core, language, GTM, and hiring criteria. The role can be expanded to strategic lead for projects and overall brand support business.

Luxar is in the early stages of its founding, and rather than joining an already established organization, we are at the stage where we are creating the business process and company structure on the job. Successful decisions and procedures are not kept privately, but are preserved as skills and documents. Therefore, in addition to practical work in the area in which you are responsible, you will gain experience in creating a method to run a business with a small number of people and an AI agent.

Our primary engagement models are full-time employment at the company’s core and project-based contracting that brings specialist expertise. Depending on the role, co-founder, partner, or director arrangements may also be possible. Expanded responsibility is not an automatic promotion; we decide it together based on the work undertaken and the state of the business.

Ways to work with us

• Full-time employeeWorking full time to create the core of Luxar.
• Independent contractorBring specialist expertise to individual projects.

Job details

Engagement type

Full-time / Contract

Trial period

Yes (duration to be discussed)

Expected annual compensation

7 million to 15 million yen

Location

Remote-first, with in-person work when needed.

Availability

To be discussed

Selection

Casual interview, interview, paid trial work, job offer

Selection process

1. 01Introductory conversationFirst, let's talk about what you want to do and how you want to be involved.
2. 02InterviewWe align your experience with the role you want to take on at Luxar.
3. 03Paid trial projectWork on a topic close to the actual role so we can understand how we work together. The trial project is paid.
4. 04OfferCheck and decide on roles, involvement, and conditions.

Why this role matters

• The work of a brand strategist is not limited to just one part of the process; instead, it covers everything from brand support decisions to implementation and review.
• The processes that can be passed on to agents, such as investigation, organization, generation, and implementation, are passed on to agents, and people spend their time asking questions, coming to an agreement with the other party, and determining the final quality.
• At a company in its early stages, we not only finish the task at hand, but also leave it as a procedure that can be used by the next person and the next project. Regular employees work at the core of the company, while outsourced employees bring their expertise to projects. The path to co-founding and business responsibility will be discussed individually depending on the job type and business status.