Marketing Strategist

Business overview

Luxar is a company that is launching multiple businesses centered on AI. The same team works to support client companies' AI utilization and product development, as well as to create and grow our own products.

Even in the management of the company itself, we share the work with AI agents. We try out everything from research, requirements definition, design, implementation, and document creation in our daily work, and pass on the methods we found useful to the next job. People are responsible for deciding what to make and what not to make, forming relationships with others, reading the constraints of the site, and having ultimate responsibility for the quality of the experience.

What this business does

Digital advertising operations is a business in which advertising creative and analysis is shared with an agent, and the agency undertakes everything from production to improvement.

We process advertising creative production, operation, analysis, and improvement in one flow, and do not end with the production, but instead use the results for the next improvement.

We offer acquisition and improvement operations trained through GTM engineering to expand our own products as client work.

What you will do

The scope of your initial assignment will be determined through an interview based on your experience and desired involvement from the job descriptions below.

1. Acquisition design. Decide what to communicate, to whom, and by what route.
2. Establish creative policies and delegate generation and verification to agents. We create a single flow from the idea shelf to submission.
3. We try out our own products first and then bring what works to our clients.
4. Record the reasons for growth and reasons for not growth in a form that can be reproduced.

What success looks like

• The basis of the hitters can be explained with numbers.
• The amount of creativity is generated through systems rather than human efforts.
• The winning formula remains as a pattern and has been replicated in other projects.

Experience

Who we are looking for

• People who can decide first what to deliver to whom without getting into the name of the measure.
• A person who can connect changes in numbers to the next hypothesis and production decisions, rather than just reporting them.
• Someone who can see the flow of acquisition beyond the boundaries of advertising, SNS, and products.
• People who can ask and evaluate their own questions and evaluation criteria while handing over analysis and generation to AI.
• A person who can separate short-term reactions from learning that will remain in the business.

Experience and career path

It will be an experience to create a hypothesis about the market and acquisition, and connect the verification of advertising, SNS, and production with numbers. In addition to deepening your strategy specialization, you can expand your role to include multiple initiatives and overall business acquisition.

Luxar is in the early stages of its founding, and rather than joining an already established organization, we are at the stage where we are creating the business process and company structure on the job. Successful decisions and procedures are not kept privately, but are preserved as skills and documents. Therefore, in addition to practical work in the area in which you are responsible, you will gain experience in creating a method to run a business with a small number of people and an AI agent.

Our primary engagement models are full-time employment at the company’s core and project-based contracting that brings specialist expertise. Depending on the role, co-founder, partner, or director arrangements may also be possible. Expanded responsibility is not an automatic promotion; we decide it together based on the work undertaken and the state of the business.

Ways to work with us

• Full-time employeeWorking full time to create the core of Luxar.
• Independent contractorBring specialist expertise to individual projects.

Job details

Engagement type

Full-time / Contract

Trial period

Yes (duration to be discussed)

Expected annual compensation

7 million to 15 million yen

Location

Remote-first, with in-person work when needed.

Availability

To be discussed

Selection

Casual interview, interview, paid trial work, job offer

Selection process

1. 01Introductory conversationFirst, let's talk about what you want to do and how you want to be involved.
2. 02InterviewWe align your experience with the role you want to take on at Luxar.
3. 03Paid trial projectWork on a topic close to the actual role so we can understand how we work together. The trial project is paid.
4. 04OfferCheck and decide on roles, involvement, and conditions.

Why this role matters

• Rather than limiting the work of a marketing strategist to just one part of the process, we handle everything from decision-making to execution and review of digital advertising operations.
• The processes that can be passed on to agents, such as investigation, organization, generation, and implementation, are passed on to agents, and people spend their time asking questions, coming to an agreement with the other party, and determining the final quality.
• At a company in its early stages, we not only finish the task at hand, but also leave it as a procedure that can be used by the next person and the next project. Regular employees work at the core of the company, while outsourced employees bring their expertise to projects. The path to co-founding and business responsibility will be discussed individually depending on the job type and business status.